Background
You have an exciting opportunity to rebrand a company / organisation of your choice. You will need to identify a valid reason (or reasons) for this rebrand — what problem will the new brand identity solve?
This company you rebrand is in your hands, although it will require teacher sign-off at certain stages of the process. You'll work through a series of stages and design thinking processes to help define the brief, work out best possible solutions and then design the brand identity and deliverables.
Brief
Choose a nationally or internationally recognisable company or organisation that you think might benefit from a new brand identity. They will also require a new company name with their rebrand.
Ways in which a new brand identity could benefit a company:
- Update the brand’s look and feel from outdated to contemporary, in order to increase their relevance and value.
- They may no longer be communicating to their audience in the right way.
- Speak to a new audience. You could look at a successful client that wants to explore new markets in new territories.Distance the brand from a bad reputation or negative connotations.
Objective
To rebrand an organisation that I have vested interest in
To rebrand an organisation that produces a valuable product or service but lacks the sensitivity to corporate identity considerations
Demographic
- Commercial fitness facilities such as gyms, health clubs, and hotels.
- Corporations and workplaces looking to provide fitness equipment and wellness programs for their employees.
- Personal trainers and fitness professionals who want to offer high-quality equipment to their clients.
- Home gym enthusiasts and individuals looking to invest in their personal fitness and health.
- Athletes and sports teams seeking performance training and equipment.
Solution
A contemporary bold gym brand embodies innovation, relevance & reliability
using italic bold fonts with eclectic & art-directed content to communicate sensitivity, market knowledge & contemporary relevance
